One Studios is a fictional video game development studio inspired by the Mixed Martial Arts Corporation, One FC.
Tools Used: Figma, Adobe Illustrator, Adobe Photoshop
One Studios is a fictional video game development studio inspired by the Mixed Martial Arts Corporation, One FC.
One Championship is a Singaporean sports promotion that regularly holds combat sports events featuring mixed martial arts, muay thai, kickboxing, and submission grappling. One has since become one of the fastest growing sports promotions due to its high production value and entertaining take towards combat sports.
Although One Championship is mostly known for its involvement in combat sports, the company has since ventured out into different fields of entertainment, such as esports, gaming journalism and reality television. Inspired by One Championship’s willingness to branch out to different mediums of entertainment, as well as its already established relationship with the world of video games through its esports ventures, this project involved designing a completely original branding for a hypothetical venture into the video game industry, with the title of One Studios.
An original logomark and type were crafted to echo the nostalgia of retro video game joysticks, cleverly integrating the stick to form the numeric digit "1." This subtle yet impactful design not only catches the eye of the average viewer but also aptly embodies the essence of the company. The joystick's handle and its associated symbolism is easily recognisable and resonates with the theme of gaming. Additionally, the base of the joystick subtly hints at a fighting ring, paying homage to One's combat sports origins.
Moreover, promotional and media materials were developed to both evaluate and reinforce the aesthetic viability of the logo. This encompassed the creation of three diverse mixed-media posters for distinct events: a video game cover, a promotional sales poster, and a promotional Esports tournament poster.
Finally, all of these materials were seamlessly integrated into a functional prototype of a digital video game marketplace. This prototype not only showcased the visually captivating logo and promotional materials but also demonstrated their practical application within the context of a dynamic and user-friendly platform for gamers. The incorporation of these elements into the digital marketplace prototype allowed for a comprehensive testing of brand recognition and overall market appeal.