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Selected works
Products and Experiences
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2025Brand Identity / UX
An intern project for MINDEF where i helped designed an AI-powered research assistant to help analysts gather, organise, and synthesise information more efficiently while maintaining transparency and trust in AI-generated insights..
Summit AI
2025Digital Product
An AI-assisted event management platform developed during a hackathon and later expanded into a freelance project for MINDEF.
Spot The Fake
2026Interactive Experience
An interactive educational game designed to help older CPF members recognise common signs of scams.
Reel It In
2026Interactive Experience
An educational game designed for older CPF members to build digital confidence and improve awareness of phishing scams.
Amazon Redesign
20xxUX Project
A comprehensive User Experience redesign project of the Amazon mobile application.
Spotify Social
20xxUX Project
A proposed extension of the Spotify app, incorporating social functions and greater interactions between communities.
Video games
EXODUS Board Game
20xxBoard Game
A conceptual adaptation of Exodus into a board game format.
LINE
20xxCard Game
A four player card game about racing to the centre of the map. Four players play on a 13x13 tile grid with four starting spaces on the middle of each edge.
EXODUS 2
20xxVideo Game
A sequel to EXODUS, where you can experience the same thrilling combat in a fully immersive 3D environment.
EXODUS
20xxVideo Game
In the year 2049, a shadow falls upon Earth as the Zephari, a ruthless race of alien conquerors, launch a devastating assault on the planet.
Reveille
20xxVideo Game
A light-hearted 2D top-down stealth game where you play as a legendary recruit in a military boot camp.
Pandakitori
20xxVideo Game
A fun 2.5D cooking simulator where you step into the furry paws of an adorable red panda with a passion for culinary delights!
RPGame
20xxVideo Game
Step into the shoes of a vigilante amidst a city plagued by crime. Embark on quests to boost your respect within the underworld!
Retail Assault
20xxCombat Experience
A comedic combat experience inspired by the quirky charm of retro PS1-era aesthetic.
DDAY
20xxKinesthethic Experience
A brief, kinesthetic experience that immerses you in the role of a soldier caught in the midst of an intense combat ambush.
About
Designing for Purpose, Play and Accessibility. 2026 Fresh Graduate.
Bio
Hello, I'm Joel! a multidisciplinary designer specialising in interactive, gamified experiences and digital product design.
Professionally, I enjoy creating thoughtful and accessible products that balance user needs with clear, effective solutions. With experience across UX, UI and game design, I bring together creativity, research and technology to design experiences that are both engaging and purposeful.
Outside of work, I am an avid fan of games, particularly single-player experiences. I am fascinated by how video game environments, storytelling and role-playing mechanics can connect with players on a psychological and emotional level.
Experience
May 2026 - Present
Interactive Designer
Contract - Central Provident Fund Board
September 2025 - April 2026
Service Design Intern
Central Provident Fund Board
June 2025 - September 2025
UX and Data Science Intern
Ministry of Defence
Mar 2019 - Aug 2019
Business Transformation and Design Intern
OCBC
Sept 2018 - Feb 2019
Branding Intern
Systematic Controls Pte Ltd
Education
Apr 2022 - Apr 2026
Bachelor of Arts (Honours with Distinction) - User Experience and Game Design
DigiPen Institute of Technology Singapore
Apr 2017 - Apr 2020
Diploma - Business Information Technology
Singapore Polytechnic