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Selected works
Products
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2025Brand Identity / UX
An intern project for MINDEF where i helped designed an AI-powered research assistant to help analysts gather, organise, and synthesise information more efficiently while maintaining transparency and trust in AI-generated insights..

Summit AI
2025Digital Product
An AI-assisted event management platform developed during a hackathon and later expanded into a freelance project for MINDEF.

Amazon Redesign
20xxUX Project
A comprehensive User Experience redesign project of the Amazon mobile application.
Spotify Social
20xxUX Project
A proposed extension of the Spotify app, incorporating social functions and greater interactions between communities.

One Studios
20xxBranding & UX Project
One Studios is a fictional video game development studio inspired by the Mixed Martial Arts Corporation, One FC.
Video games

EXODUS Board Game
20xxProduct Design
A conceptual adaptation of Exodus into a board game format.

LINE
20xxProduct Design
A four player card game about racing to the centre of the map. Four players play on a 13x13 tile grid with four starting spaces on the middle of each edge.

EXODUS 2
20xxVideo Game
A sequel to EXODUS, where you can experience the same thrilling combat in a fully immersive 3D environment.

EXODUS
20xxVideo Game
In the year 2049, a shadow falls upon Earth as the Zephari, a ruthless race of alien conquerors, launch a devastating assault on the planet.

Reveille
20xxVideo Game
A light-hearted 2D top-down stealth game where you play as a legendary recruit in a military boot camp.
Pandakitori
20xxVideo Game
A fun 2.5D cooking simulator where you step into the furry paws of an adorable red panda with a passion for culinary delights!

RPGame
20xxVideo Game
Step into the shoes of a vigilante amidst a city plagued by crime. Embark on quests to boost your respect within the underworld!

Retail Assault
20xxCombat Experience
A comedic combat experience inspired by the quirky charm of retro PS1-era aesthetic.

DDAY
20xxKinesthethic Experience
A brief, kinesthetic experience that immerses you in the role of a soldier caught in the midst of an intense combat ambush.
About
Designing for Purpose, Play and Accessibility. 2026 Fresh Graduate.
Bio
Hello, I'm Joel! a multidisciplinary designer specialising in interactive, gamified experiences and digital product design.
Professionally, I enjoy creating thoughtful and accessible products that balance user needs with clear, effective solutions. With experience across UX, UI and game design, I bring together creativity, research and technology to design experiences that are both engaging and purposeful.
Outside of work, I am an avid fan of games, particularly single-player experiences. I am fascinated by how video game environments, storytelling and role-playing mechanics can connect with players on a psychological and emotional level.
Experience
May 2026 - Present
Interactive Designer
Central Provident Fund Board
September 2025 - April 2026
Service Design Intern
Central Provident Fund Board
June 2025 - September 2025
UX and Data Science Intern
Ministry of Defence
Mar 2019 - Aug 2019
Business Transformation and Design Intern
OCBC
Sept 2018 - Feb 2019
Branding Intern
Systematic Controls Pte Ltd
Education
Apr 2022 - Apr 2026
Bachelor of Arts (Honours with Distinction) - User Experience and Game Design
DigiPen Institute of Technology Singapore
Apr 2017 - Apr 2020
Diploma - Business Information Technology
Singapore Polytechnic